Safety is a top priority for companies. Rules, procedures and protective equipment are firmly established. However, safety is much more than that. There must also be a focus on the behavior and attitude of employees so that they live and breathe safety. ‘Safety in mind’ creates a sustainable mentality change.

No one intends to consciously cause an accident or behave in an unsafe manner. Nevertheless, the vast majority of accidents are caused by human factors.

Part of this could be explained by the lack of knowledge, technical skills or not knowing the rules or procedures. However, many accidents are caused by human behavior. Scientific research shows that as much as 95% of our behavior is guided by unconscious, automatic processes. A lot of accidents can be explained by these non-rational factors. The good news … you can use the same mechanisms to powerfully advance your safety culture.

By the end of the process, employees will:

  • have a ‘lived-in’ insight into the non-rational factors that play a role in safety behavior, both within (the workplace) and outside the professional context (home environment and commuter traffic)
  • feel the need to keep an eye on these factors in themselves and in their team and to appeal to the ‘collective brain’
  • have been able to decide for themselves which objectives they want to achieve and how they will get started
  • have internalized a security mentality, inside and outside the company

‘Safety from the inside out’ has a process-based approach with the following steps:

  • Activating and strengthening the role that management plays in cultural change: managers get an overview of the process, insight into the underlying concepts and a clear picture of how they can best fill their role
  • Blue and white collar workers are brought together in existing functional teams during four short sessions. The focus here is on raising awareness of non-rational behavior on the one hand and stimulating their involvement in the safety culture on the other
  • Strengthening the collective safety brain: “We will not let anyone of us behave unsafe!”
  • Keeping the subject permanently on the radar screen through planned team follow-up

This approach is preferably offered to the entire population of a site or department.